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Armenia: Third communication training for representatives of CoM signatories
Building and enhancing the communication capacities of Covenant of Mayors (CoM) signatories and stakeholders remains a crucial component of the CoM East strategy.
On 29-30 may 2025, the third communication training for CoM signatories in Armenia was held.
This year the event aimed to promote the initiative in Armenia, ensure the accurate presentation of information on the CoM East project, and improve the overall quality of communication by local specialists.
The training program has been designed to address the evolving needs of our target audience, which includes communication and PR specialists from local communities (both active and advancing signatories), as well as representatives from the Covenant National Coordinator (CNC) and Supporting Structures (CSs).
Building on the success of the 2023 and 2024 trainings, the program of the third training expanded its focus to cover crucial areas identified as highly relevant by our stakeholders:
- Effective Communication Techniques and Public Speaking Ethics: introduction of strategies for effective communication oral and written communication, effective self- presentation, image formatting, public speaking and question answering skills, techniques for speaking during media events, interviews, media tours and press conferences, highlighting key messages in speech, avoiding unwanted topics, ethical principles of public speaking. Also, rhetorical techniques, argumentation, and justification in public speaking, as well as the rules for effective public speaking were presented.
- AI tools for creating engaging content: participants learned several tools for generating texts, images, for editing and for animations as well as for development of information campaigns for EUSEW2025.
- Photography techniques: the training explored various photography techniques to enhance participants’ communication efforts by creating photo content.
- CoM East Communication Priorities: dedicated sessions focused on CoM East’s strategic targets, priority audiences, and the crucial role of signatories in promoting the initiative.
Throughout the training, theoretical insights were interwoven with practical exercises and workshops, guided by experienced trainers and industry experts. This approach ensures a holistic and immersive learning experience that participants can immediately apply in their roles.